Personalization is the endgame of modern Digital Marketing. In an effort to compete with digital-first brands setting consumers expectations companies are committing their resources to a personalized marketing methodology.  Towards that end, forward -thinking leaders are bringing the martech industry into another dimension, where true one- to-one engagement between brands and consumers is a constant.

WTI has been on the cutting edge of Personalization, Consumer Insights, and Data & Analytics long before it became fashionable. Since embarking on this multi-year journey to redefine the personalized consumer experience, Wakefield Talabisco International is proud to be at the forefront of building out the next generation of world class teams that are actively engaging millions of active consumers, both in the US and around the globe.

Specialties include building out Marketing departments for world-class brands, mid-size companies and start-up organizations, including CMOs, EVPs, SVPs and Heads of all relevant divisions, such as Communications, Personalization, Advertising, AdTech, Social, Digital, Brand Marketing, and Influencers.

Wakefield Talabisco International (WTI) has extensive experience in recruiting exceptional talent to some of the world’s leading Financial Services organizations, both in the US and around the world.

Our journey began when Citigroup Inc. asked Barbara and the WTI team to help build their consumer bank both in the US and globally. This opportunity allowed WTI to lead the strategy and development of a multinational organization and subsequently exposed the firm to the world of Payments & Financial Technology. In 1999, Barbara was asked to do the same for Mastercard—a partnership that is still thriving twenty-four-years later.

As of today, many of the Executives WTI recruited have become captains of the industry and Mastercard’s Data & Services FinTech organization continues to power innovation with FinTech partners in 172 countries to build new products, launch data-driven operational strategies and grow their target segments. WTI continues to help Mastercard in building-out and acquiring the next generation of cutting-edge organizations across Digital Payments & Financial Technology.

Barbara and the WTI team look forward to working side-by-side with the next and emerging titans of industry, while supporting the giants that started it all.

Specialties include:

Presidents, CEOs, CFOs, COOs, Global CEOs, Global CFOs, VPs, EVPs and SVPs of Global Finance and Global Ecosystems.

WTI has successfully placed seasoned executives across the Finance ecosystem, while helping some of the world’s most renowned Financial Services organizations build out and acquire diversified teams and rich portfolios.

Today, we are powering innovation for the next generation by enabling new enterprises in their quest to build state of the art products and data-driven operational strategies that grow their target segments.

Since it’s inception, Wakefield Talabisco International has built a financial networking community that is designed to bolster organizations with an entrepreneurial spirit. In addition to delivering hand-picked talent and enterprise partners that support FinTech organizations as they scale and grow in the most challenging environments, our team of experts is helping our legacy finance partners deliver sustainable progress and inclusive financial solutions.

As the Finance industry continues to evolve, WTI remains committed to guiding our partners at each stage of their enterprise journey.

WTI’s expertise in Consumer Goods Marketing has facilitated the bottom-up growth growth of numerous world-class Consumer Goods organizations, such as L’Oréal, PepsiCo, The Kellogg Company, The Coca Cola Company, Procter & Gamble.

Our journey in Consumer Goods began when Barbara was asked to build-out Citigroup Inc.’s global consumer bank. Since that time, Barbara and the WTI team are proud to have delivered top Executives for non-profit organizations and privately held/publicly traded companies, such as Mastercard where they successfully filled over 40 Marketing roles, inclusive of VPs, SVPs and all in-country Heads of Marketing.

Throughout her career, Barbara’s in-depth understanding of customer acquisition, customer retention and the power of a brand has positioned her as a trusted advisor and strategist when it comes to conducting Marketing searches, from CMOs to Directors, VPs and SVPs both globally and nationally.

As WTI continues to foster these critical, long-term relationships that were cultivated so long ago, we continue to look to the future and are frequently relied on as a trusted source of valuable data regarding the state of the industry and advancements in business development.

Specialties include: CMOs, Presidents of Brand Banners, EVPs, SVPs, VPS, Directors and Managers across Marketing, Branding, Brand Marketing, Digital Marketing, Creative, e-Commerce, Personalization, Media Relations, Corporate & Global Communications; Data & Analytics; Integrated Marketing, Public Relations, Financial & Executive Communications, Brand Communications, Visual Merchandising, CRM, Customer Loyalty, Credit Card, Consumer Insights, and Customer Analytics.

In our post-pandemic consumer world, the Luxury & Specialty Retail industries have experienced intense change across all functions, categories and channels. Digital technologies have given consumers unparalleled access to products and information, significantly raising the bar for the customer experience. WTI’s clients turn to us for our extensive industry and functional expertise, access to exceptional candidates, and deep understanding of the talent and marketplace issues that will impact the company’s growth and success.

Wakefield Talabisco International focuses on ensuring that our slate of candidates are hands-on, innovative and highly strategic when providing comprehensive views of the customer to maximize all aspects of acquisition, retention, and profitability. WTI is committed to identifying and procuring top executives who have demonstrated expertise in delivering a clearly differentiated brand position. In addition to ensuring candidates align with the long-term vision of the brand, we carefully test their abilities to navigate complex organizations through the modern challenges found at each step of the customer journey.

Specialties include: CMOs, Presidents of Brand Banners, EVPs, SVPs, VPS, Directors and Managers across Marketing, Branding, Brand Marketing, Digital Marketing, Creative, e-Commerce, Personalization, Media Relations, Corporate & Global Communications; Data & Analytics; Integrated Marketing, Public Relations, Financial & Executive Communications, Brand Communications, Visual Merchandising, CRM, Customer Loyalty, Credit Card, Consumer Insights, and Customer Analytics.

Wakefield Talabisco understands the importance of bringing your strategic vision to life, which is why our proprietary database of candidates is specifically geared toward strategic architects who leverage Data & Analytics to generate a 360° customer view.

For 30 years, WTI has actively sought out and built meaningful relationships with high-performers at the top of the house, all of whom have a proven track record of delivering customer engagement and data-driven recommendations. We are committed to building an exceptional pool of candidates who can can quantify the impacts of Data & Analytics to effectively evaluate, maximize and refine the customer journey.

WTI’s expertise in the Healthcare & Health Insurance industries has enabled us to leverage our relationships with specialists & subject matter experts in the fields of Academic Medicine & Health Sciences Practice to successfully identify dynamic leaders in this extremely unique and specialized sector.

Our expertise ranges from CEOs to CFOs, General Counsels and the most Senior Executives with regional and national responsibility for functional Teams. In addition to placing candidates across Sales, Research & Development, Group, Business Line, Occupational Health & Safety Services, Devices, Regional Medical Leadership, International Leadership, Government Medical Services, and Joint Ventures & Partnerships.

WTI excels at building-out the C-Suite with global Executives who consistently deliver against new growth expectations across existing markets and verticals, as well as associated partnership entities. Our dedicated research team ensures our candidate pipeline is continually kept up to date with captains of industry who have proven experience developing and maintaining partnerships with local partners, regulators, government authorities, service providers and world-class vendors.

Wakefield Talabisco International specializes in delivering top executives for all Digital Supply Chain & Category Management efforts. WTI continues to deliver on its exceptional reputation for identifying the most qualified Procurement, Supply Chain & Operations Leaders who will work in close collaboration with key stakeholders to develop comprehensive multi-year roadmaps, supply assurance, year-over-year cost improvements and supplier performance.